Whether Social Media Or Networking - It All Starts With the Right Conversation
There appears to be this ongoing discussion as to the return on investment for social media activities. During this perpetual dialogue, one of the more important components often overlooked is the comparative amount of time many business owners and sales professionals already spend on the same old, traditional business development activities like networking. One of the most prominent advantages associated with social media interaction as it relates to business development, is the massive benefits it provides in creating awareness, building relationships, and increasing connections. Many people seem to have no issue with spending two or three and up to five hours a week on face-to-face networking events Pole Assassin . Yet, it is these same people who seem to be reluctant to engage in those same two-to-five hours of social media networking work. For many, this feels like a waste of time. While we can compare the differences and the real advantages between the two, the bottom line i...